PCM for Educators

Why should educators use PCM?

How much of your class time is spent helping the otherwise smart kid who just can't seem to "get it", dealing with disruption, trying to engage the student who seems to be living in her own internal world, or handling other challenges that interfere with instruction? What if you had tools that not only solved these problems when they arise, but prevented them from occurring in the first place? Exaudian can hand you those tools.

For over thirty years, educators have been using the techniques of Process Communication to improve teacher and student performance in the classroom. A group of PCM applications has been developed by educators and professors of education for use by teachers and administrators. Exaudian is an authorized provider of these specialized applications.

For over thirty years, educators have been using the techniques of Process Communication to improve teacher and student performance in the classroom.

Because your strongest personality type dictates the unique ways in which you communicate, as well as your primary motivations, mismatches in type between teacher and student invite misunderstanding, poorer performance, and distressed behavior in both. Research has shown that most educators have one of only three of the PCM personality types strongest within them and that those educators demonstrate little potential to interact effectively with students who have one of the other three types strongest within them.1 Collectively, those unreached students represent about 35% of the student population!

Additional research has shown that when educators learn and use Process Communication skills to include motivators for each of the six personality types in every lesson, students learn more, faster and disruptive behaviors disappear or are significantly reduced.2

In one study, conducted over a three year period of PCM training in an Arizona school district, the district reported that:

...employee turnover was reduced from 43% to less than 3%, despite having lower salaries than other districts.

...student achievement in every grade increased, and failure rates in grades 7 and 8 dropped from 20% to less than 2%.

...the need for student discipline dropped substantially, and graduation rates increased.

...the percentage of students going on for a postsecondary education increased from 19% to 43%.

...employee satisfaction reached an all-time high.

...parents and students expressed increased satisfaction.3

Exaudian provides a full range of PCM seminars for educators and administrators, including the all of the topics described under "Seminars", along with guidance in using PCM in developing IEPs and other education specific topics. All seminar participants take the Personality Pattern Inventory and gain a deep understanding of their own personality structure and behaviors.

We also provide consulting and coaching services to education professionals. These services include variants of those described under “Consulting and Coaching,” along with services targeted to the education profession, such as working with teachers to identify the intervention techniques that are optimal to use with specific students.

Will you give us a call? We want to help you reach every child and improve the classroom experience for everyone.

Teacher students

1 Gilbert, M. B. (1999). Why educators have problems with some students: Understanding frames of preference. Journal of Educational Administration, 37, 243-255. (ERIC Document Accession No. EJ592943).

2 Bradley, Dianne, Ph.D. and Smith, Kathryn, Ed.D., 1999, September. “The Process Communication Model: An Effective Tool To Motivate All Students”. Association for Supervision and Curriculum Development, “Classroom Leadership Online”, Vol 3, Number 1.

3 Gilbert, M. B. (1992, June). Dreamers, rebels, and others: Personality styles affect communication. Executive Educator, pp. 32-33. (ERIC Document Reproduction Service No. EJ444374).

Further Reading

The studies described above are but a few of the studies, dissertations, and articles on the use of PCM in education. For a more comprehensive list, will you please see the website for ATOIRE Communications, which oversees the education applications of PCM? We also recommend the following books:


Pauley, Bradley & Pauley. Here’s How to Reach Me: Matching Instruction to Personality Types in Your Classroom. Paul H. Brookes Publishing Company, Baltimore, Maryland 2002.

Bradley, Pauley & Pauley. Effective Classroom Management: Six Keys to Success. Rowman and Littlefield Publishing Company, Lanham, Maryland 2006.

Gilbert, Michael. Communicating Effectively: Tools for Educational Leaders. Scarecrow Education, Lanham, Maryland 2004.

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